LookOurWay successfully funded its Air Dancers® tube man costume — a tall and wacky inflatable that is often used by businesses to capture consumer attention, on Kickstarter. The brand, known as "the world's largest [provider] of inflatable advertising products," is harnessing the cultural popularity of the inflatable tube man to delight consumers on a more personal level this Halloween. The product is not only restricted to October festivities either. Its bold, whimsical, and attention-demanding presence can be ideal for cheeky music festivals, fun-packed trade shows, or even a more personable on-street advertising approach.
Available in vibrant colors like red, yellow or blue, the ultra-comfortable and lightweight tube man costumes are "a near perfect rendering of the real thing."
What's Driving This Trend
- Customizable Inflatable Costumes
- Disruptive innovation opportunity: Create personalized inflatable costumes for special events and marketing campaigns.
- Interactive Advertising Products
- Disruptive innovation opportunity: Develop inflatable advertising products that engage with consumers in unique and interactive ways.
- Novelty Fashion Accessories
- Disruptive innovation opportunity: Introduce inflatable fashion accessories that add whimsy and fun to everyday outfits.
Who This Affects Most
- Event Planning
- Disruptive innovation opportunity: Incorporate inflatable costumes into event planning services for themed parties and experiential marketing events.
- Marketing and Advertising
- Disruptive innovation opportunity: Explore the use of inflatable costumes as attention-grabbing advertising tools for brands across various industries.
- Fashion and Apparel
- Disruptive innovation opportunity: Collaborate with fashion designers to create inflatable fashion accessories that merge novelty and style.
