For the Fall/Winter 2018 season, 'The Everything' by Kenzo has been released to show off the brand's newest collection. Unlike other short fashion films that span just a few minutes in length, The Everything takes viewers on a journey into a family that unfolds over the course of nearly half an hour.
The Everything stars Milla Jovovich, Jay Ellis, Alexandra Shipp and more, and tells the story of a family of teenagers who wield unusual powers. In one scene, a character snaps her fingers and causes a woman's pair of sneakers to be swapped for heels, which causes the woman to stumble. Ultimately, the unique powers of the individuals brings them together in the end.
What's Driving This Trend
- Long-form Fashion Films
- Fashion brands are producing longer films that tell more detailed stories, creating opportunities to showcase their brand in unique ways.
- Teen-centric Advertising
- Fashion brands are targeting teenage audiences through films that feature all-teen casts, creating opportunities to connect with this demographic.
- Fantastical Storytelling
- Fashion films are using fantasy elements to tell stories that capture viewers' imaginations, creating opportunities for designers and filmmakers to push creative boundaries.
Who This Affects Most
- Fashion
- Fashion brands are using long-form films with fantastical storytelling to showcase their latest collections in unique, engaging ways.
- Advertising
- Short films with unconventional storytelling methods are being used for new and creative advertising opportunities.
- Film
- Creative storytelling techniques in fashion films can be applied to other forms of filmmaking to create unique and engaging content.
