The cosmetic commercial for FENTY Beauty's new lipstick line does not only challenge conservative social norms, but it is also largely inclusive with a definite comedic and empowering twist. The video stars Instagram influencer BlameItOnKway, who is seen putting RiRi's Mattemoiselle lipstick shades to the test. In the duration of FENTY Beauty's cosmetic commercial, the social media star fiercely assumes different personas that highlight the versatility of the product and the label's support for the LGBTQ+ community.
It is a wonderfully artful and entertaining display that calls for social involvement and tolerance. From duchesses in red robes and bubble gum 80s fitness instructors to wild cat jungle cats and glamorous photo shoots, FENTY Beauty's cosmetic commercial calls for self-awareness and genuine embrace of every shape, form, skin type or gender.
Key Themes Behind This Trend
- Inclusive Cosmetic Commercials
- Disruptive innovation opportunity: Brands can create cosmetic commercials that challenge social norms and embrace diversity to appeal to a wider audience.
Where This Applies
- Beauty and Personal Care
- Disruptive innovation opportunity: Beauty brands can tap into the growing demand for inclusive and diverse representations in their commercials to attract a more diverse customer base.
- Marketing and Advertising
- Disruptive innovation opportunity: Advertising agencies can help brands develop inclusive cosmetic commercials that challenge traditional beauty standards and promote acceptance and diversity.
- Social Media and Influencer Marketing
- Disruptive innovation opportunity: Influencers can collaborate with cosmetic brands to create inclusive commercials that align with their personal values and authentically connect with their audience.
