Fashion and social media collide as YouTube personality Emma Chamberlain and Dote partner to create a fashionable clothing line that's designed to appeal to the preferred shopping methods of Generation Z.
Dote is essentially an online mall that personalizes the shopping experience for the user and enables one to search through their favorite brands in one convenient place. Now, users can shop Chamberlain's new line 'High Key,' which also serves as Dote's first exclusive collection. According to the app, Chamberlain's line sold out in less than two hours.
This collaboration speaks to the needs of generation Z and represents the different ways in which companies are shifting their business models to appeal to the emerging online-savvy consumer.
Image credit: Emma Chamberlain via Instagram @_emmachamberlain