As the digital revolution spawned realistic CGI influencers like Lil Miquela and gorgeous computerized models like Shudu, it should come as no surprise that the latest entertainment and lifestyle guru is a recognizable animated vlogger influencer.
Sanrio launched the Hello Kitty Channel on the YouTube platform. The beloved cartoon character is harnessing her immense popularity and realizing it as a cult following on the video-sharing website. The channel is already at 16,000 subscribers, with the first whimsical video having almost 100,000 views in less than 24 hours.
Hello Kitty's debut as a vlogger influencer is about inspiration and motivation. In it, the character shares "words of advice, encouraging viewers to venture into the unfamiliar in pursuit of their dreams." The video also boasts English subtitles for a more globally diverse audience.