Three popular beauty vloggers—Dulce Candy, Chloe Morello and Weylie Hoang—recently collaborated with Pixi Beauty for the launch of #PixiPretties.
Each influencer created their own palette, including Dulce Candy’s Café Con Dulce cream-to-powder highlighters and Dulce’s Lip Candy, as well as Chloe Morello’s Palette Chloette blush and eye colors. Weylie Hoang created her portable Dimensional Eye Creator Kit as a solution that pairs blendable eye shades with a dual-purpose kohl pencil and liquid eyeliner. In all, each unique beauty product offers a look into some of each influencer’s go-to shades and multi-use products.
The products can easily be used on their own, or mixed and matched as desired to create a flawless, full face of makeup.
What Makes This Trend Stand Out
- Influencer-created Cosmetics
- The trend of collaborating with beauty influencers to create unique cosmetic products provides a disruptive innovation opportunity for brands to tap into the influencer marketing space.
- Personalized Beauty Palettes
- The growing popularity of beauty influencers creating their own palettes allows for personalized makeup choices, opening up opportunities for brands to offer customizable beauty options.
- Multi-use Beauty Products
- The emergence of multi-use beauty products, such as cream-to-powder highlighters and dual-purpose kohl pencils, presents a disruptive innovation opportunity for brands to cater to the demand for versatile and convenient makeup solutions.
Sectors Adopting This
- Beauty & Cosmetics
- The beauty industry can leverage the trend of influencer-created cosmetics to collaborate with popular beauty vloggers and tap into the influencer marketing trend.
- Social Media Marketing
- The rise of influencer-created cosmetics provides a disruptive innovation opportunity for brands to enhance their social media marketing strategies by partnering with influencers and creating unique product lines.
- Personal Care Retail
- The trend of personalized beauty palettes and multi-use beauty products offers disruptive innovation opportunities for personal care retail brands to provide customized and versatile makeup options to their customers.
