The Hershey's x Glamlite collection has been created in partnership between the brands as a new delicious range of makeup products perfect for avid fans of candy to pick up.
The product range includes highlighters, lip kits, bronzers and eyeshadow palettes all boasting either Hershey's Milk Chocolate or Hershey's Cookies 'N' Creme branding. The products all feature Hershey's branding and even a candy-like construction to give each one an extra sweet profile for consumers to admire. The collaboration is expected to be a hit amongst consumers of all ages with a penchant for the namesake sweet treats.
President of The Hershey Licensing Company commented on the Hershey's x Glamlite collection saying, "Our continued collaboration with Glamlite highlights the decadent world where chocolate meets makeup. We encourage consumers to try them all on for taste."
What Makes This Trend Stand Out
- Candy-inspired Makeup Collections
- The Hershey's x Glamlite collection is just one example of the growing trend of beauty collaborations inspired by popular candy brands.
- Branding in Makeup Products
- The inclusion of Hershey's Milk Chocolate and Hershey's Cookies 'N' Creme branding in the makeup products demonstrates the trend of incorporating well-known brands in the beauty industry.
- Sweet-themed Packaging in Cosmetics
- The candy-like construction and Hershey's branding on the makeup products reveal an emerging trend of using sweet-inspired packaging to attract consumers.
Sectors Adopting This
- Cosmetics Industry
- The Hershey's x Glamlite collaboration highlights the impact of candy-inspired makeup collections on the cosmetics industry.
- Food and Beverage Industry
- The collaboration between Hershey's and Glamlite indicates the potential for food and beverage companies to explore partnerships in the beauty sector.
- Licensing and Merchandising Industry
- The collaboration between The Hershey Licensing Company and Glamlite showcases the opportunity for licensing and merchandising companies to expand their partnerships into the beauty market.
