Leading provider of high-quality pork products Smithfield and Garces Group collaborate in the launch of a cooking web series, dubbed 'La Vida Comida,' that seeks to inspire at-home cooks in the experimentation and creation of cuisine. The cooking web series has four episodes, each one headed by award-winning chef and restaurateur Jose Garces. The installments of La Vida Comida feature a Latin-inspired dish that "highlights the quality and versatility of Smithfield Prime Fresh Pork."
Therefore, the cooking web series is not only promoting Latin-American cuisine and empowering the individual to challenge and experiment with food. It also serves as a promotional tool for Smithfield to boast its all-natural and premium offerings in the sphere of hand-trimmed fresh pork.