Olay launched a new campaign by the name of 'Face Anything' that's centered around female empowerment and the celebration of one's unique traits. The brand highlights the fact that women, in particular, are told that they are "too much" of one thing, yet not enough as a whole. Olay's campaign proudly proclaims: "We are never 'too' anything. We are fearless like that. Together, we can face anything."
As part of the campaign, Olay invited a range of diverse, inspiring women to share their personal stories, how they overcome hardship and embrace their unique traits. Some of the stars of the campaign include Olympic gymnast Aly Raisman, comedian and YouTube star Lilly Singh and fashion model Jillian Mercado.
An influencer campaign will be running on Olay's social media, with the women documenting themselves using Olay's product collection. Additionally, they have been invited to join a New York Fashion Week runway and in the spirit of fearlessness and authenticity, they will not be wearing any makeup.