Design expert and influencer Jillian Harris recently teamed up with household brand Mr. Clean to promote its popular Magic Eraser product. Harris is best known for her work as a Love It or List It Vancouver co-host and for her stint on The Bachelorette Canada.
Known for offering interior design advice, the host turned mommy blogger shares her spring cleaning tips with Mr. Clean's core audience in a webisode that is engaging and practical. This spring cleaning guide features tips for everything from kitchen cleanup secrets to ways to eliminate outdoor dirt buildup in one's backyard.
By enlisting the help of a well-known design expert and TV personality, CPG giant Procter & Gamble targets viewers who respond to honest and authentic marketing that is backed by a name they trust.