Design expert and influencer Jillian Harris recently teamed up with household brand Mr. Clean to promote its popular Magic Eraser product. Harris is best known for her work as a Love It or List It Vancouver co-host and for her stint on The Bachelorette Canada.
Known for offering interior design advice, the host turned mommy blogger shares her spring cleaning tips with Mr. Clean's core audience in a webisode that is engaging and practical. This spring cleaning guide features tips for everything from kitchen cleanup secrets to ways to eliminate outdoor dirt buildup in one's backyard.
By enlisting the help of a well-known design expert and TV personality, CPG giant Procter & Gamble targets viewers who respond to honest and authentic marketing that is backed by a name they trust.
What Makes This Trend Stand Out
- Celebrity-hosted Ad Campaigns
- Disruptive innovation opportunity: Brands can leverage the influence and credibility of well-known personalities to connect with their target audience in a more authentic and effective way.
- Influencer Collaboration
- Disruptive innovation opportunity: By partnering with influencers in relevant industries, brands can tap into their expertise and reach to provide valuable content and promote their products or services.
- Practical Webisodes
- Disruptive innovation opportunity: Creating informative and engaging webisodes that provide practical tips can attract and retain viewers, while also promoting specific products or services.
Sectors Adopting This
- Consumer Packaged Goods (CPG)
- Disruptive innovation opportunity: CPG companies can explore collaborations with celebrities and influencers to enhance their marketing campaigns and build stronger connections with consumers.
- Interior Design
- Disruptive innovation opportunity: Interior design brands can collaborate with influencers and celebrities to offer expert advice and promote their products in the context of home improvement and cleaning.
- Television and Media
- Disruptive innovation opportunity: TV networks and media companies can create engaging webisodes featuring popular personalities to attract and engage a wider audience and generate advertising revenue.
