The modern media environment has made it difficult to earn revenue through traditional business models, so Salon, the well-known culture and opinion publication, has decided to create an entirely new revenue stream by mining cryptocurrency. The site gives readers the option to lend their computing power to mining Monero, one of the many cryptocurrencies circulating in the blockchain today.
Illicit, unwilling cryptocurrency mining has been a subject of controversy in recent months, but site's that use their visitors CPUs for mining cryptocurrency need not necessary do so without consent. Salon's code for mining Monero only harnesses the unused CPU power on readers' computers, so it shouldn't have any exceptionally negative impact to users' experiences on the site. Further, the mining technique allows Salon to make enough money to offset ad revenue, meaning that readers get a more pleasant, ad-free experience.