Famous basketball star Lebron James created a line of treats for Los Angeles company Kith. Known for operating on two planes, the brand sells lifestyle products for both men and women, as well as designer food, candy and snacks at its ice cream and cereal shop.
The new line is named 'The King's Treat,' and features Cinnamon Toast Crunch cereal, Snicker Bars and granola clusters on top of the brand's classic ice cream. In addition to the new ice cream creation, the basketball star created a limited edition cereal box set that is encased in the same pattern as the 'Nike Long Live the King' sneaker set.
Lebron James' new treats for Kith line are available in-stores now while supplies last.