Japanese clothing label BEAMS recently launched a new line of timepieces entitled the OG Watch Collection. The new timepieces are crafted to celebrate the works of the late and great artist Keith Haring. Each piece shows off the artist's original artwork on its face.
The OG Watch Collection has 10 colorways in total, comprised of bands that boast colors such as black, bright blue, red, orange, green, white and purple. The center of the watch also inlcudes an assortment of even more colors. Although the timepieces boast vibrant colors, the main focus is the pop art by Keith Haring that covers the face. The 10 watches are available on BEAMS' website.
Image Credit: BEAMS
Key Themes Behind This Trend
- Artist-honoring Timepieces
- Opportunity for brands to collaborate with contemporary artists to create unique watch collections that celebrate their work.
- Pop Art-inspired Fashion
- The convergence of art and fashion presents an opportunity for brands to incorporate iconic pop art into their designs.
- Limited Edition Collectibles
- Creating limited edition watch collections with exclusive artwork can attract collectors and enthusiasts, driving brand loyalty.
Where This Applies
- Fashion Retail
- Fashion retailers can explore collaborations with artists to create exclusive collections that resonate with art and fashion enthusiasts.
- Art Galleries
- Art galleries can expand their offerings by partnering with fashion brands to exhibit and sell artist-inspired timepieces.
- Luxury Goods
- Luxury goods companies can leverage the popularity of limited edition collectibles to create high-end artist collaboration watch lines.
