The Tommy Hilfiger Spring 2018 collection debuted on the runway and carried a distinct urban race car fashion element with its dominant color, pattern and textile palettes. The capsule is dubbed 'Drive' and is the byproduct of the label's official partnership with Formula One champions Mercedes-AMG.
From mesh jersey crop tops that boast a 'Speed Winner' graphic to race flag checkering, the 2018 Ready-to-Wear capsule boasts dynamic motifs in the classic Tommy Hilfiger color combination of red, blue and white.
The Spring 2018 race car fashion styles were debuted on the runway by Jeremy Meeks -- the gang-member-turned-supermodel, as well as American sweetheart Gigi Hadid, who headlined the Milan fashion show with a crop top and cobalt-colored leather racing pants.
Photo Credits: Luca Tombolini/ Indigital.tv
What's Driving This Trend
- Urban Race Car Fashion
- Opportunity to create branded fashion collections inspired by the car-racing culture and style
- Dynamic Motifs for Fashion
- Opportunity to incorporate bold patterns and graphics into clothing collections
- Athletic-inspired Fashion
- Opportunity to introduce sporty elements into everyday clothing for a more active lifestyle
Who This Affects Most
- Fashion
- Fashion designers and retailers can explore new, experimental design trends inspired by the race car fashion elements
- Automotive
- Automakers and car racing brands can collaborate with fashion companies to create branded clothing lines that enhance their image
- Sports Goods
- Sports goods manufacturers can create apparel and accessories providing sports-inspired lifestyles that incorporate race car fashion styles for added flair and diversity
