Just ahead of the PyeongChang 2018 Olympic Winter Games that will be held in South Korea, Nike released the 'Nike: Run It - Just Do It' music video.
The film offers a fusion of music and sport, as influential artists like Jay Park and Jessi are featured alongside traditional and non-traditional athletes from Korea. Some of these stars include Jisung Park, who has scored in three consecutive World Cups and Sukhee Shim, the only Korean female skater to win gold, silver and bronze medals for short track skating at Sochi.
Beyond selling shoes, sports apparel and a particular lifestyle, Nike is now also moving into the world of entertainment with the release of Run It.
Image Credit: YouTube
Why This Trend Is Growing
- Fusion Marketing
- Opportunity for companies to create innovative and entertaining content that combines multiple industries, such as sports and music.
- Inclusive Branding
- Opportunity for brands to focus on inclusive messaging and representation in their marketing strategies, featuring traditionally marginalized groups in their content.
- Athlete Crossover
- Opportunity for athletes to cross-over into other industries, such as music and entertainment.
Industries Being Reshaped
- Sports Apparel
- Opportunity to market sports apparel in a new and more creative way, by involving non-traditional athletes and artists.
- Entertainment
- Opportunity to expand into a broader entertainment market, by incorporating sports and athletes in music and film productions.
- Music
- Opportunity to collaborate with brands and athletes to produce music videos and commercials, that showcase diversity and inclusivity.
