Calvin Klein's '205W39NYC' Campaign Shows a Dark Vision of America
Amy Duong — January 31, 2018 — Pop Culture
References: explorelvinklein & fashionista
Raf Simmons goes about a darker approach in the newest Calvin Klein 205W39NYC Spring 2018 Campaign. Simmons cast 20 models and the photoshoot took place within the same abandoned barn as the #MyCalvins campaign. Formerly recognized as the 'Calvin Klein Collection,' the New York-based brand's second collection takes a different approach with a renamed luxury clothing collection called "205W39NYC." The campaign was shot by photographer Willy Vanderperre to showcase the newest collection.
Simmons' second collection is marketed as a "dark vision of America," with horror film-inspired props designed by Sterling Ruby. The global Calvin Klein 205W39NYC Spring 2018 campaign will be launching in print ads, billboards and digital platforms across New York, Paris, Los Angeles, Korea and Hong Kong.
Image Credit: Willy Vanderperre
Simmons' second collection is marketed as a "dark vision of America," with horror film-inspired props designed by Sterling Ruby. The global Calvin Klein 205W39NYC Spring 2018 campaign will be launching in print ads, billboards and digital platforms across New York, Paris, Los Angeles, Korea and Hong Kong.
Image Credit: Willy Vanderperre
Trend Themes
1. Horror-inspired Fashion - Fashion companies can capitalize on the trend of using horror themes in their advertising campaigns to attract customers seeking edgier and darker clothing.
2. Abandoned Location Shoots - The use of abandoned or unconventional locations for photoshoots can create a distinctive and intriguing visual aesthetic in fashion campaigns.
3. Renamed Luxury Collections - Rebranding and renaming luxury collections can create a unique identity for a fashion brand that sets them apart from competitors.
Industry Implications
1. Fashion - Fashion designers, brands, and retailers can incorporate horror themes in their advertising campaigns to appeal to customers looking for unique and darker clothing options.
2. Photography and Advertising - Photographers and advertising agencies can explore using abandoned or unconventional locations for fashion shoots, especially for clients seeking a more unique and edgy look.
3. Luxury Goods - Luxury fashion brands can benefit from rebranding and renaming their collections to create a distinct and unique identity that sets them apart from competitors and attracts consumers seeking luxury fashion options.
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