Raf Simmons goes about a darker approach in the newest Calvin Klein 205W39NYC Spring 2018 Campaign. Simmons cast 20 models and the photoshoot took place within the same abandoned barn as the #MyCalvins campaign. Formerly recognized as the 'Calvin Klein Collection,' the New York-based brand's second collection takes a different approach with a renamed luxury clothing collection called "205W39NYC." The campaign was shot by photographer Willy Vanderperre to showcase the newest collection.
Simmons' second collection is marketed as a "dark vision of America," with horror film-inspired props designed by Sterling Ruby. The global Calvin Klein 205W39NYC Spring 2018 campaign will be launching in print ads, billboards and digital platforms across New York, Paris, Los Angeles, Korea and Hong Kong.
Image Credit: Willy Vanderperre
Horror-Themed Fashion Campaigns
More Stats +/-
Ad-Replacing Art Campaigns
Colorful Model-Centered Campaigns
In-Car Sampling Campaigns
Socialite Sister Underwear Campaigns
Musical Adoption Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.