With the 2018 Winter Olympics officially underway, STK Steakhouse is celebrating with a special dessert. Not only is the new dish a fun way to celebrate the start of the Olympic Games, but it is also an extra sweet way to end a delicious meal.
STK Steakhouse's newest addition to the dessert menu is a dish called The Torch, which is designed to mimic the way the Olympic flame burns throughout the duration of the games. The dish itself consists of sponge cake topped with strawberry ice cream, strawberry compote, white chocolate, and whipped cream, all nestled beneath a hefty serving of cotton candy. When the dish is served, the cotton candy is drizzled with booze and set aflame. After the cotton candy has melted away, guests are free to dig into the celebratory dish.
Image Credit: <i> STK Steakhouse.</i>
What's Driving This Trend
- Flaming Desserts
- There is an opportunity for restaurants to create unique and memorable dessert experiences by adding flaming components to dishes.
- Olympic-themed Menu Items
- As the Olympics continue to capture global attention every four years, businesses can tap into popular Olympic symbols and create menu items that cater to people’s emotions.
- Fun Dessert Presentation Techniques
- Innovative presentation techniques such as Cotton candy and open flames can be used to create an interactive dessert experience that engages customers and increases customer curiosity.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the Olympics by creating menu items that celebrate the events and evoke the feeling of celebration surrounding the sports games in customers - like Flaming Cotton Candy Desserts.
- Event Management
- Event management businesses can integrate flaming desserts as a feature element and make them a part of catering services or event themes. This can be particularly popular at weddings, corporate events, and other private events.
- Restaurant and Hospitality
- Catering businesses can create customized menus and special flaming desserts for high-end clients and events that involve celebrities and VIPs.
