LEGO released a new Iron Man Hulkbuster set at this year's annual Toy Fair. Based on the design from the new Avengers: Infinity War, this new playset features 1,363 pieces and comes with a miniature Iron Man figurine that fits into a slot on the Hulkbuster's body.
The arc reactor will light up the Hulkbusters' chest and arms to glow in the dark and comes with a display to stand the figurine directly upwards. Set to be available in stores on March 3rd for $130, this new toy set has pieces that have never been seen before in the LEGO world. The new Hulkbuster set by LEGO will stand over nine inches tall when it is fully assembled.
Image Credit: LEGO
What Makes This Trend Stand Out
- Large-scale LEGO Sets
- Opportunity for creating more complex and intricate LEGO playsets with a larger number of pieces.
- Character-based LEGO Sets
- Opportunity to expand the LEGO universe by creating sets based on popular characters from movies, TV shows, and comics.
- Interactive LEGO Sets
- Opportunity to incorporate electronic features, such as lights and sounds, into LEGO sets for a more immersive play experience.
Sectors Adopting This
- Toy Manufacturing
- Disruptive innovation opportunity for toy manufacturers to create large-scale LEGO sets that offer a more challenging and rewarding building experience.
- Entertainment Merchandise
- Opportunity for entertainment companies to partner with LEGO and create character-based sets that appeal to fans of movies, TV shows, and comics.
- Electronics Manufacturing
- Opportunity for electronics manufacturers to collaborate with LEGO and develop interactive sets that integrate technology and enhance play value.
