Female-Centered Fashion Campaigns

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Juliette Lewis Plays a Role in This Cinematic Fashion Campaign

— February 5, 2018 — Fashion
When one puts a well-curated outfit or a new pair of shoes, there is a tendency to feel like a star—and this cinematic fashion campaign starring Juliette Lewis is a visual representation of that exact feeling. Acne Studios has dedicated its Spring/Summer 2018 line to the strong female character of 90s cinema and who better embodies that than the quirky, bold and totally-out-there Juliette Lewis?

The creative director of Acne Studios shares how the actress came in and began to interpret the pieces through a character lens. Fully embracing the cinematic fashion campaign, Lewis represents a scatterbrain protagonist who always lands on her feet one way or another. She is captured by photographer Talia Chetrit, wearing high-waisted trousers with snakeskin texture and colorful satin shirts.

Photo Credit: Talia Chetrit

Trend Themes

  1. Cinematic Fashion Campaigns — Opportunity for fashion brands to create visually captivating and story-driven campaigns that evoke a sense of glamour and narrative.
  2. Strong Female Characters — Opportunity for brands to celebrate and empower women through fashion campaigns that highlight their strength and individuality.
  3. Collaboration with Film Industry — Opportunity for fashion brands to collaborate with actresses and directors to create fashion campaigns inspired by iconic cinema.

Industry Implications

  1. Fashion — Fashion brands can leverage cinematic fashion campaigns to showcase their collections and create engaging brand narratives.
  2. Photography — Photographers specializing in fashion and narrative-driven photography can offer their services to brands looking to create cinematic fashion campaigns.
  3. Entertainment — Entertainment industry professionals can collaborate with fashion brands to create unique and compelling fashion campaigns that merge fashion and film aesthetics.
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