KKW Beauty, the new cosmetics brand that's fronted by the famed socialite Kim Kardashian West, recently updated its selection of offerings with individually packaged contouring and highlighting sticks.
Formerly, the contouring and highlighting sticks were only offered as pre-picked sets, making the products have limited range for many consumers, especially those with deeper skin tones. In addition to offering the contouring and highlighting sticks as individual products, KKW Beauty has responded to criticisms concerning the small amount of formula that came in the previously released sets. Due to this, the individual products contain double the formula, making them last longer and be more resilient to any breakage that might occur through application.
The new contouring and highlighting sticks are currently available on the KKW Beauty site.
Image Credit: Instagram @KimKardashian
What's Driving This Trend
- Individual Contour and Highlight Sticks
- Disruptive innovation opportunity: Offering individually packaged contouring and highlighting sticks provides greater customization for consumers with different skin tones.
- Increased Formula Quantity
- Disruptive innovation opportunity: Providing double the formula in the individual contouring and highlighting sticks offers better value for consumers.
- Resilient Application
- Disruptive innovation opportunity: Creating stick formulations that are more resilient to breakage during application improves user experience.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Expanding offering in the cosmetics industry by introducing individual contouring and highlighting sticks.
- Personal Care
- Disruptive innovation opportunity: Addressing consumers' needs for customization and better value in personal care products.
- E-commerce
- Disruptive innovation opportunity: Enhancing online shopping experience by providing high-quality, individually packaged contouring and highlighting sticks.
