The Spring/Summer 2018 Playboy and Joyrich collaboration mixes athlete jerseys with shiny sequin designs. The capsule highlights dazzling tracksuits, bejeweled jackets, soft satin hoodies and other sporty silhouettes, boasting sizable graphics of the iconic Playboy Bunny logo.
The overall vibe of the clothing ensembles, the photographic representation of youth culture, the sequin designs elements, as well as the ambiance and background of the photographs, suggest that Playboy and Joyrich were aiming for a classic 70s disco revival. Combining the status of the glamorous Playboy lifestyle with the athletic spontaneity and youthful streetwear culture of Joyrich, the two brand giants are able to bring together, in their fourth collaboration to date, the inevitably wild years of 70s disco with the contemporary and nostalgia-infused vibe of today's streetwear fashion.
Photo Credits: Samuel Alemayhu