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Co-Branded Superhero Shoes

New Balance and Jimmy Jazz Made Limited-Edition Shoes for Black Panther

— February 12, 2018 — Fashion
New Balance and Jimmy Jazz joined forces in creating a small capsule in honor of the highly anticipated upcoming superhero film, Black Panther. The limited two-piece collection features two styles -- the New Balance 574 Sport and the New Balance 990v4.

The 574 Sport takes a modern approach on the classic silhouette by incorporating details of Black Panther's suit; it is crafted with rugged leather and knits, blended with black and silver accented details. It also has 3M laces and a Marvel branded lace keeper. On the insoles, the Black Panther icon is imprinted for further branding. The New Balance 'N' is a reflective silver and overall there is a debossed tribal detail to celebrate the Wakandan culture.

The 990v4 is also inspired by the superhero's Vibranium suit with suede and cordura details to combat the weather. This style also has the same reflective 'N' and lacing details.

The shoes will be available at select Jimmy Jazz stores and online starting on February 9th.


Image Credit: New Balance and Jimmy Jazz
Trend Themes
1. Co-branded Limited-edition Fashion - Companies collaborating on clothing and accessories to create unique pieces that appeal to targeted audiences, boosting brand recognition and customer loyalty opportunities.
2. Superhero and Pop Culture-inspired Products - Products that reference popular culture figures and characters continue to grow as consumer demand for nostalgic and exclusive products rises.
3. Sustainable and Ethical Fashion - Shift towards sustainable and responsible practices in fashion using eco-friendly materials and worker-friendly manufacturing processes.
Industry Implications
1. Fashion Retail - Using celebrity and popular culture associations to market unique offerings and tap into specific consumer demographics.
2. Film and Entertainment - Collaborating with brands to produce limited-edition merchandise that coincides with the release of films and other forms of entertainment.
3. Sustainable Manufacturing - Opportunities for fashion companies to investigate sustainable and ethical manufacturing processes, particularly sourcing of materials and working conditions of factory employees.
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