The Call of Duty franchise has been exciting fans with new playable characters that are joining its Call of Duty: Warzone and Modern Warfare II game with the latest being Tomb Raider star: Lara Croft. She joins other playable characters including real-like celebrities such as Kevin Durant, Nicki Minaj, and Snoop Dogg to name a few.
There is also a selection of characters from the show The Boys on Prime Video. There have yet to be specific details on how to get Lara Croft as a character but it is assumed that it will have to be purchased. Additionally, fans are also to expect themed items, skins, and weapons that align with the character to be for sale too.
Image Credit: Activision
Key Themes Behind This Trend
- Playable Guest Character Rosters
- The inclusion of iconic characters from various franchises as playable characters in popular video games presents opportunities for collaboration and cross-promotion.
- Cross-media Character Crossovers
- The integration of characters from movies, TV shows, and other media into video games opens up possibilities for expanded storytelling and interactive experiences.
- Celebrity Brand Collaborations
- The incorporation of real-life celebrities into video games creates opportunities for brand partnerships and marketing campaigns targeting a wider audience.
Where This Applies
- Video Game Development
- Developers can explore partnerships with other entertainment franchises and celebrities to bring popular characters into their games, enhancing the gaming experience.
- Entertainment Licensing
- Licensing agencies and companies can capitalize on the demand for crossover characters by facilitating collaborations between video game developers and intellectual property owners.
- Digital Marketing and Advertising
- Brands can leverage the inclusion of celebrities in video games to create promotional campaigns and engage consumers in interactive and immersive experiences.
