Epic Games has announced the next themed character to join its ‘Fortnite Icon Series,’ which includes creators like Ninja and Loserfruit. Announced today, Maria “Chica” Lopez is slated to release in 'Fortnite' on May 7, 2022.
The creator's arrival will introduce new in-game items that players can purchase in the 'Fortnite' Item Shop starting at 8 p.m. E.T. on Saturday. Lopez’s arrival is also significant because it is the first time a Latina has joined the ‘Icon Series.’
“I take a lot of pride in being not only a content creator but also in my identity as a Puerto Rican woman in the LGBTQIA+ community,” said Maria Lopez in a recent press release. “I wanted my Set in Fortnite to be true to who I am. I’ve been able to build such an awesome community within the Fortnite family, and I can’t wait to share my Set with everyone.”
Image Credit: Fortnite
Key Themes Behind This Trend
- Diversity in Video Game Characters
- There is a rising demand for more diverse representation in video games, presenting a disruptive innovation opportunity for game companies to feature characters from diverse backgrounds and cultures.
- Creator-based Content in Video Games
- There is an emerging trend of featuring content creators and influencers as playable characters in video games, providing a disruptive innovation opportunity for game companies to partner with popular creators and cater to their fanbase.
- In-game Purchases and Exclusive Content
- The growth of in-game purchases, especially for exclusive and limited-edition content, presents an opportunity for disruptive innovation in game development and marketing strategies towards a wider audience.
Where This Applies
- Video Game Development
- Video game developers can capitalize on the trend of diverse representations and exclusive in-game content by regularly collaborating with influencers, celebrities, and rising talents to grow their user base and revenue streams.
- Marketing and Advertising
- Brands and agencies can partner with game companies and content creators to promote products, services, and social causes in a more engaging and interactive way through sponsored in-game events and items.
- Entertainment and Media
- Diverse video game characters and celebrity content collaborations can provide valuable opportunities for cross-media promotion and fan engagement through music, films, TV shows, and other forms of entertainment.
