Disney has created three new sci-fi Barbie dolls, based after characters from 'A Wrinkle in Time.' Impending the anticipated release of Disney's latest movie, these dolls are the first merchandise to be announced.
These new stylish dolls represent diversity and acknowledge women's power by using different ethnicities, body types and clothing styles. The dolls include characters portrayed by Oprah Winfrey, who plays Mrs. Which, Mindy Kaling who plays Mrs. Who and Reese Witherspoon who plays Mrs. Whatsit. The design of the outfits and attention to detail on each doll makes them pieces of art as well as classic toys.
Bringing women's empowerment into children's toys, these beautiful dolls are the perfect gift for young girls everywhere. These new sci-fi Barbies will be available for purchase the day the movie premieres on March 9th.
What Makes This Trend Stand Out
- Diverse Toy Representation
- By creating diverse sci-fi Barbie dolls based on characters from 'A Wrinkle in Time,' Disney is tapping into the trend of increasing representation in children's toys, providing opportunities for new, more inclusive toy lines.
- Female Empowerment in Toys
- Disney's new sci-fi Barbie dolls, representing diverse body types, clothing styles and ethnicities while emphasizing empowerment, are part of the trend of creating toys that empower children and challenge gender stereotypes.
- Movie Merchandise Innovation
- Disney's creation of dolls based on diverse sci-fi characters in 'A Wrinkle in Time' represents an opportunity for new, innovative movie merchandise that celebrates diversity and promotes social awareness.
Sectors Adopting This
- Toy Industry
- Disney's creation of diverse sci-fi Barbie dolls for 'A Wrinkle in Time' represents an innovative opportunity for the toy industry to reimagine traditionally-exclusive dolls to appeal to wider audiences.
- Movie Merchandise Industry
- The creation of diverse sci-fi dolls for consumers in anticipation of the launch of 'A Wrinkle in Time' represents an opportunity for the movie merchandise industry to tap into the growing trend of social awareness and representation in popular culture.
- Fashion Industry
- The intricate designs and attention to detail on the new sci-fi Barbie dolls from 'A Wrinkle in Time' show how the fashion industry could benefit from partnering with toy manufacturers to create new designs and pieces that both appeal to young children and demonstrate high fashion design.
