Barbie and Misguided Have Partnered for a Third Collaboration
Ellen Smith — January 24, 2018 — Pop Culture
References: missguidedus & hypebae
After two successful collaborations, Barbie and Misguided have joined forces for a third time, this time offering consumers a line of wardrobe essentials that can be mixed-and-matched to achieve a variety of distinct looks.
This collection maintains the same motifs of the previous releases and includes vivid pinks and embroidered logos. Clearly inspired by the streetwear movement, this easy-to-wear line is filled with oversized shirts, fitted joggers and plenty of layered looks. Some standout pieces from the collection include the black denim jacket that's lined with faux pink fur, or the two-piece mini dress that resembles the popular fashions of the 90's.
The first two iterations of this collaboration sold out almost immediately, and the third Barbie and Misguided installment, is sure to do the same.
This collection maintains the same motifs of the previous releases and includes vivid pinks and embroidered logos. Clearly inspired by the streetwear movement, this easy-to-wear line is filled with oversized shirts, fitted joggers and plenty of layered looks. Some standout pieces from the collection include the black denim jacket that's lined with faux pink fur, or the two-piece mini dress that resembles the popular fashions of the 90's.
The first two iterations of this collaboration sold out almost immediately, and the third Barbie and Misguided installment, is sure to do the same.
Trend Themes
1. Nostalgic Streetwear - Creating fashion lines that draw inspiration from past designs and combining them with modern streetwear style could have a large impact in the fashion industry.
2. Collaboration Culture - Brands can leverage each other's influence through collaborations to create unique and sought-after products that appeal to the younger generation.
3. Gender-neutral Designs - Designs that are created without gender identity stereotypes, like those seen in the Misguided Barbie collection, may grow in popularity as younger generations increasingly advocate for inclusivity.
Industry Implications
1. Fashion - The fashion industry can capitalize on nostalgia and collaboration with brands to create unique and sought-after clothing lines that adapt to modern tastes.
2. Toy - Toy companies can revive nostalgic brands and collaborate with fashion industries to create memorable fashion pieces that are relevant to today’s younger generations.
3. Marketing and Advertising - Marketing and Advertising companies can utilize nostalgia and brand collaborations to attract younger audiences and increase brand awareness while creating a better brand image.
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