The Harlem's Fashion Row x Barbie collaboration shares a clothing capsule featuring works by designers of color. As part of this collaboration, designers were inspired by garments from their own collections and reinterpreted them for the iconic fashion doll.
Hanifa, Kimberly Goldson and Rich Fresh were selected to take part in this collaboration and it supports representation, celebrates creativity and helps kids across different cultures see themselves represented. While Hanifa and Kimberly Goldson took inspiration from the Brooklyn fashion scene, Rich Fresh modeled a tracksuit design after their muse, August McQueen. This collaboration with the inclusive arts and entertainment agency is especially relevant during Black History Month and it will have implications far beyond February 2022.
What Makes This Trend Stand Out
- Diversity-celebrating Fashion
- Fashion that showcases various cultures is gaining popularity, opening opportunities for designers to create fashion for marginalized communities.
- Collaborations with Designers of Color
- Clothing brands can work with designers from various backgrounds to cater to a more diverse audience and encourage representation in fashion.
- Fashion for Kids
- Designing clothing for kids of different ethnicities and cultures may drive innovation in the fashion industry and promote inclusivity for younger generations.
Sectors Adopting This
- Fashion
- The fashion industry can introduce diverse collections to showcase the culture of marginalized groups, creating an opportunity to increase brand awareness and larger customer base.
- Toy Manufacturing
- Toy companies can collaborate with clothing brands and designers of color to create dolls and figures that promote representation and diversity, contributing to a more inclusive toy industry.
- Marketing and Advertising
- Marketing agencies can create campaigns to challenge stereotypes around race and culture, promoting diversity and representation in advertising.
