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The Imaginary Friend Society App Demystifies Cancer Treatment

 - Jul 4, 2018
References: cnet & campaignlive
The Imaginary Friend Society app is helping child cancer patients cope with anxiety by bringing imaginary friends to life. Developed by the Pediatric Brain Tumor Foundation, this heartwarming app offers up a friendly and engaging distraction from the stress of MRIs, chemotherapy and other cancer-related treatments. The Imaginary Friend Society app is currently being used in various cancer treatment centers across the US, including the Children's Hospital of Philadelphia, Children's Healthcare of Atlanta and the Dana-Farber Cancer Institute.

The app employs the use of various characters, all of which were designed specifically for the AR app. This includes 20+ characters that help de-mystify the disease and treatments, in an attempt to reduce anxiety and fear in children's lives. The characters also provide words of encouragement and help children find a silver lining as they receive treatment for various forms of cancer.

Image Credit: Pediatric Brain Tumor Foundation