GapKids' Forward With Campaign Boasts Confidence and Acceptance

 - Jun 14, 2018
References: gapcanada & adressed.gapinc
GapKids is preparing children for the classroom with its heartfelt 'Forward With' campaign -- a series of short ad spots that are equal parts adorable and motivational.

The clever camping is spreading the idea that dressing for school plays a more important role than how one looks. Each ad explores a different theme of progression featuring themes of confidence, creativity and mindfulness. The inclusive ads feature the voices and faces of children as they relay powerful messages of kindness and acceptance to the audience. A particularly powerful ad titled 'Mantra' sees a classroom of kids passionately reciting a daily chant. The kids can be heard repeating the phrases "I can do anything I put my mind to," and "We push through anything."

The clever campaign aligns Gap Kids' clothing with messages of confidence and empowerment, reminding the consumer that clothing is a powerful tool for self-expression.