Saving for the future is tricky since there are so many great things to spend one's money on here in the present, so the Swoup app helps people to do both at the same time. The app offers coupons on everyday products, and it automatically sends the savings from those coupon purchases to the areas that users specify.
Some people opt to save for a concrete future goal, like college for themselves or their kids. Others look to save money that they can donate to charity, and still others simply want to have money to spend well into retirement. The Swoup app lets users do any and all of the above if they so choose. Users have access to a slider that lets them dole out their savings to any of those areas on a percentage basis.