Handmade Baby Products

Hagi Baby Makes Clean & Natural Small-Batch Products for Infants

Hagi Baby's natural handmade baby cosmetics are made on a small scale with clean ingredients and without additives.

The visual language used by the brand on its packaging communicates the clean, safe and gentle nature of the cream products with a combination of simple, modern graphics, minimalist typography and whimsical animal imagery. As a respect for nature is at the heart of Hagi Baby, the natural handmade cosmetics for infants depicts both large and small creatures prominently on its packaging.

While many body care products for kids feature heavily saturated colors, the subdued color palette used in the Hagi Baby packaging developed by 'Podpunkt )' helps to emphasize the safe and gentle qualities of the infant care product range.

Clean Ingredients
Opportunity for disruptors to create innovative products using natural and additive-free ingredients.
Sustainable Packaging
Opportunity for disruptors to develop eco-friendly packaging solutions for baby products.
Whimsical Design
Opportunity for disruptors to infuse playful and imaginative elements into baby product branding.

Where This Applies

Baby Care
Opportunity for disruptors to enter the baby care industry with a focus on natural and handmade products.
Cosmetics
Opportunity for disruptors to introduce clean and minimalist cosmetics for infants.
Packaging
Opportunity for disruptors to innovate in the packaging industry by creating visually appealing and sustainable solutions for baby products.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 75%
Activity 68%
Freshness 8%

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