Sydney-based apparel company Sunnylife and Selfridges created the new Ice Cream Backpack for kids, an adorable bag option that is perfect for the summer.
The new bag was made of a durable neoprene material to ensure a long-lasting product that arrives in the shape of an ice cream cone, complete with colorful sprinkles and an adorable cherry on top. The interior features a roomy large pocket, as well as a smaller, zipped pocket to keep all essentials safe throughout the day. The bold pink, white and fuschia color scheme for the ice cream adds a bold pop of color to any wardrobe that is perfect for standing out at the beach or on vacation.
The Sunnylife Ice Cream Backpack is available online at Selfridges for $38.
Key Themes Behind This Trend
- Neoprene Material Backpacks
- There is a growing trend in using neoprene material for durable and long-lasting backpacks.
- Colorful and Playful Designs
- There is a trend for backpacks with bold and fun designs, like ice cream cones, to appeal to younger consumers.
- Functional Interior Pockets
- Backpacks with multiple pockets and compartments are on the rise, offering more convenience and organization for users.
Where This Applies
- Apparel and Accessories
- The apparel and accessories industry can incorporate neoprene material backpacks with fun designs into their product offerings to attract a younger demographic.
- Children's Products
- The children's products industry can innovate by creating functional and stylish backpacks for kids, such as those with multiple pockets and playful designs.
- E-commerce and Retail
- The e-commerce and retail industry can benefit from the popularity of trendy backpacks by showcasing and selling them through online platforms like Selfridges.
