FRE boasts a collection of alcohol-removed wines and the range is comprehensive, including no-alcohol versions of Moscato, Rosé, White Zinfandel, Red Blend, Merlot, Cabernet Sauvignon, Sparkling Brut, Sparking Rosé, and Chardonnay. The beverages are perfect for those looking to engage in a healthier lifestyle or attempting to do Dry January.
FRE uses "state-of-the-art technology to gently remove the alcohol from your glass of wine." The company also boasts a wine club where you can create a customizable box of alcohol-removed wines that can be shipped directly to your doorstep. Each wine features a thorough description of taste notes to help consumers navigate. The Sparkling Rose, for example, boasts a delightful effervescent fizz and the Chardonnay boasts lively tropical fruit aromas, rich, creamy apple flavors and more.
Image Credit: FRE
Why This Trend Is Growing
- No-alcohol Beverages
- Businesses can explore the development of more no-alcohol beverages to cater to individuals who prefer healthier and non-alcoholic options.
- Alcohol Removal Technology
- Companies can invest in state-of-the-art technology to remove alcohol from beverages, creating drinks that appeal to a larger demographic, including those with dietary restrictions and religious beliefs that prohibit alcohol consumption.
- Subscription-based Alcoholic Beverages
- Subscription-based business models for alcohol, like FRE's wine club, can provide a sustainable and convenient way for individuals to receive curated selections based on their preferences, while also building loyalty and repeat business for the company.
Industries Being Reshaped
- Wine Industry
- The wine industry can explore creating more alcohol-removed wines to appeal to a larger market of consumers who desire non-alcoholic options for health, religious, and personal reasons.
- Beverage Industry
- The beverage industry can invest in alcohol removal technology to create more non-alcoholic options for individuals with dietary restrictions and religious beliefs that prohibit alcohol consumption, which can lead to increased sales and customer satisfaction.
- Subscription-based Business
- Companies can look into creating subscription-based alcoholic beverage businesses, like FRE's wine club, to provide a convenient, personalized, and sustainable way for consumers to receive curated selections of no-alcohol beverages, building customer loyalty and repeat business.
