Barkbox has an exceptionally clever loyalty program for its customer base that is not centered around consumer perks but is manifested through donations to animal welfare. The business is a monthly subscription service that sends a box of themed doggy toys and treats. Knowing that its customer base is mainly comprised of animal lovers, Barkbox figured out a way to tap into their core value system and be charitable in the process. As a result, the giving nature of the program assures a greater customer return rate and honest moral satisfaction.
The premise of the system is simple. Every time customers make 50 dollar purchases, Barkbox gives 5 dollars as donations to animal welfare, ensuring conscious consumerism. Naturally, people are kept in the loop of how much they have attributed to the worthy cause.
Charitable Loyalty Programs
More Stats +/-
AI-Enhanced Loyalty Programs
Blockchain-Based Loyalty Programs
Frequent Diner Reward Systems
Decentralized Loyalty Programs
AI-Powered Credit Card Rewards