Barkbox has an exceptionally clever loyalty program for its customer base that is not centered around consumer perks but is manifested through donations to animal welfare. The business is a monthly subscription service that sends a box of themed doggy toys and treats. Knowing that its customer base is mainly comprised of animal lovers, Barkbox figured out a way to tap into their core value system and be charitable in the process. As a result, the giving nature of the program assures a greater customer return rate and honest moral satisfaction.
The premise of the system is simple. Every time customers make 50 dollar purchases, Barkbox gives 5 dollars as donations to animal welfare, ensuring conscious consumerism. Naturally, people are kept in the loop of how much they have attributed to the worthy cause.