At-home DNA tests have become popular for purposes ranging from genealogy to health, but Embark brings DNA testing to a different member of the home unit. The company offers DNA tests made specifically for dogs, giving consumers some in-depth, scientific insight into the provenance of their canines.
One of the main selling points for Embark is that dog owners can see the precise breed of their furry friends. Unless someone bought their puppy from an established breeder with papers to back up their claims, it's impossible to completely sure about a dog's breed (and even with papers there might still be questions). Embark uses DNA to answer the question for good.
Further, certain dog breeds are at risk for various inherited diseases and health issues, so Embark can serve as the opening to preventative care.