The Luxury Pavilion Club is an invite-only retail loyalty program that refines online shopping experiences. The new system gives individuals the option to enjoy "exclusive offers, celebrity events, flexible payment options, priority purchases and door-to-door returns."
With this retail loyalty program, Alibaba is able to provide a more memorable and efficient e-commerce experience that is convenient, exclusive and beneficial to consumers. The Luxury Pavilion offers products and apparel from household brands like Hugo Boss, Maserati, Givenchy and more. Its retail loyalty program has a two-tier-based system — Regular and Premier.
It is reported that half of Alibaba's e-commerce revenue comes from Millennial consumers. The luxe reward system rollout between the online platform and Tmall can serve as an introduction of luxurious retailers to a younger demographic.