Superstore IKEA's exclusive furniture credit card has a twofold purpose — one of increasing savings for the consumer and another of ensuring customer loyalty to the brand. The IKEA Visa can be used to purchase groceries, food, utilities and furniture. Customers receive $25 off on the first purchase with the card and can subsequently earn points toward future IKEA purchases. For example, "an accumulated spending of US$500 on third-party merchants will earn you US$25 in IKEA rewards."
The furniture credit card has no annual fees and holders enjoy a 5% cashback on IKEA purchases, 3% on food and utilities and 1% on all other purchases. In addition, upon signing up for the furniture credit card, members are automatically enrolled in the IKEA FAMILY loyalty program.