'The Edit' by Simon is a new retail platform that connects consumers to up-and-coming brands and new products, particularly from companies that operate on an online-only basis.
While ecommerce brands undoubtedly offer many conveniences to consumers, discovery is often a challenge for new brands that have yet to get their start. Simon attempts to change this by offering a dedicated brick-and-mortar space for everything from smart luggage from 'Raden' and desserts from 'JARS by Dani' to the contemporary 'Uprise Art' gallery.
Through The Edit, a brand is given the chance to make its presence known through anywhere from 20 to 200 square feet of retail space, with everything from modular fixtures and digital media walls and staff provided to streamline the process.
Start-Up Retail Showcases
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Mobile Celebrity Cosmetic Trucks
Experiential In-Store Coffee Shops
Festive Truck Sleepovers
Instant Apple Displays