Everyone has a tip or two that they wish the businesses they frequent most would finally adopt, be it something small like giving out water for free or something larger like offering exclusively local products, and MoneyVoice gives consumers the power to show businesses these tips en masse. The app lets patrons vote on various tips and comments that business owners will see, allowing them to have a say in the decisions business owners make.
Even when someone is a frequent customer, it's difficult for business owners to recognize which advice is unique to a single patron and which are things that every patron would like to see. MoneyVoice connects to users payment cards and registers which businesses users have patronized; it then provides those users with a vote — at a rate of one vote per purchase — for any advice or changes they'd like to see. Users can opt to vote for pre-existing options submitted by other users or to submit their own new voting category.
Key Themes Behind This Trend
- Consumer Empowerment
- Money-based business apps like MoneyVoice gives consumers the power to suggest changes and influence business decisions.
- Crowdsourced Feedback
- MoneyVoice's feature that allows patrons to vote and submit their own suggestions to businesses encourages crowdsourced feedback.
- Data-driven Business Decisions
- By registering users' payment cards, MoneyVoice provides data that businesses can use to make data-driven decisions.
Where This Applies
- Retail
- MoneyVoice can be a disruptive innovation opportunity for retail businesses by providing direct feedback from customers and help in making data-driven decisions.
- Hospitality
- The app can be beneficial for the hospitality industry as it gives customers a voice and a chance to participate in making suggestions for improvement.
- Food and Beverage
- MoneyVoice can provide an opportunity for the food and beverage industry to encourage customers to vote for locally sourced products and help businesses to adapt to customer preferences and feedback.
