Swiss Backpack Brand QWSTION Unveiled Its New Pop-Up in a Former Theater

 - Jan 23, 2018
References: qwstion & design-milk
Swiss backpack brand QWSTION recently opened a temporary location in a former art house cinema. The space is beautifully designed that speaks for the company's ethos, which strives to think outside the box. The shops empty space is blacked out and serves to highlight the bags on the walls, as well as the photographs of stone architecture mounted on the walls. This inclusion of gorgeous photography and colorful products brightens up the cold space, but still maintains the minimalist aesthetic of the shop and brand.

QWSTION is not the first brand to adopt the temporary shop idea, nor is it the first to cultivate a unique retail experience using redesigned buildings. This movement has been widely used in modern retail spaces as more and more brands are placing emphasis on the originality and utility of using non-retail centered locations. Thanks to the brand QWSTION, buyers are once again greeted with an innovative use of space and given an enhanced retail experience that compliments the goods sold.