Starling Jewelry Uses a Direct-to-Consumer Model for Transparent Pricing

 - Jun 12, 2017
References: starlingjewelry &
When it comes to honesty, the jewelry industry doesn't have a shining reputation, but Starling Jewelry is hoping to change that perception. The Los Angeles-based jewelry studio employs a direct to consumer model that allows them to circumvent the layers of middle men that typically cause jewelry to come with price tags more dazzling than the gems themselves.

To be sure, Starling Jewelry's wares are attractive. The company offers a seasonal selection of jewelry, and it releases specialty items each month to reflect that month's birthstone. What sets the company apart, though, is it's insistence on transparency in pricing. According to its website, every item sold is marked up by 2 to 2.5 percent, which is on par with wholesale pricing in the industry as a whole. Starling can afford such a minimal markup thanks to its e-commerce site.