In an effort to reinforce its commitment to health and wellness, Lululemon has opened up a new concept store in Toronto that not only sells the brand's high-end activewear, but also offers in-store yoga classes.
Lululemon's Queen West location is a hybrid retail space that functions as a store, cafe, community hub and yoga studio. On the main floor, the space carries activewear for men and women, as well as accessories such as yoga mats. The main floor also features a community space known as the 'Hustle,' a Cold Brew Coffee Co. pop-up serving fresh coffee, a juice bar stocked with bottles from Village Juicery and a gallery space for local artists called the 'Residency.' However, the upstairs area known as the 'Attic' is the real draw at this Lululemon location. The 1,000 square-foot space functions as a dance and yoga studio with a variety classes that are open to the public.
For those looking to test out their brand new Lululemon gear, the Attic's in-store yoga classes are the perfect opportunity.
Why This Trend Is Growing
- In-store Fitness Studios
- Retail stores incorporating fitness studios, such as yoga or dance, to promote their health and wellness products.
- Hybrid Retail Spaces
- Retail spaces that serve as a store, cafe, community hub, and fitness studio to provide an all-in-one experience for shoppers.
- Branded Fitness Classes
- Branded fitness classes that incorporate a retailer's products, such as activewear or workout equipment, into the class and experience.
Industries Being Reshaped
- Retail
- Retailers can capitalize on the health and wellness trend by offering fitness classes and workout gear, in addition to traditional products.
- Fitness
- Fitness studios and gyms can partner with retailers to offer branded classes and promote their products to a new audience.
- Food and Beverage
- Food and beverage companies can partner with retailers to offer healthy eating options and beverages to complement the health and wellness theme.
