Adventurer brand The North Face refurbishes its loyalty program -- VIPeak Rewards, for an enhanced customer experience and a greater value in gratification. The redesigned system "will deliver rewards two times a year, in the summer and at the end of the year." Every dollar equals 5 Peak Points. Once consumers hit 2,000, they are issued a $20 voucher. Once they hit 3,500, they receive $25 and so forth. The overall experience of this loyalty system "brings [returning customers] one step closer to scoring gear or taking the trip of a lifetime."
VIPeak Rewards allows consumers to redeem everything online or in The North Face's retail and outlet locations. In addition, members of VIPeak Rewards get an invite to exclusive events and movie premieres throughout the year and earn points from participation in organized TNF activities.