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Energy Drink Loyalty Programs

REIGN Total Body Fuel Launches Its First Rewards Program

— September 15, 2022 — Business
REIGN Total Body Fuel, a performance-focused beverage created by Monster Energy, has officially launched its first loyalty program, which will enable customers to earn points for every can of REIGN they purchase. Once shoppers earn enough points, they will be able to trade them in for unique rewards, including exclusive REGIN t-shirts, sweaters, towels, backpacks, and massage guns.

The biggest reward available is a Custom Branded AssaultBike Pro, which is worth over $1500 USD. To earn points, all customers have to do is sign up for an account on REIGN'S website and begin uploading photos of their REGIN energy drink receipts.

“Whether they’re waking up at 5AM to hit the gym before a long day, or burning the midnight oil and getting a workout in after hours, we wanted to make sure we’re rewarding them for their continued support. We are so excited to be launching Free REIGN and providing our customers with rewards that actually matter to them and limited-edition swag that they’ll actually use," said Monster Energy CMO Dan McHugh.

Image Credit: REIGN Total Body Fuel
Trend Themes
1. Performance Drink Loyalty Programs - Creating loyalty program for performance drinks can increase customer engagement and brand loyalty among fitness enthusiasts.
2. Rewarding Fitness Enthusiasts with Exclusive Gear - Offering exclusive, limited-edition workout gears as rewards can improve the value proposition of loyalty programs for fitness enthusiasts.
3. Receipt Upload Rewards Program - Implementing a receipt upload system for rewards program can streamline customer engagement and retention for product-based businesses.
Industry Implications
1. Beverage - Introducing robust rewards program can create differentiation in the beverage industry and improve customer retention.
2. Fitness - Designing loyalty programs for the fitness industry can increase gym memberships, supplement sales, and enhance overall customer experience.
3. Marketing - Designing out-of-the-box loyalty programs and rewards for customers can give a boost to marketing efforts.
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