Footwear retailer DSW recently restructured its point-based loyalty system and transitioned to a VIP reward program that offers greater benefits to its members -- who exceed the 25 million mark in numbers.
The new system is geared toward providing the best possible experience to both online and in-store customers. Launched on May 9th of this year, the VIP reward program boasts a three-tier membership structure -- Club, Gold and Elite. The basic threshold allows consumers to earn a point for every dollar they spend, $5 off a purchase that is made during their birthday month, as well as free shipping on anything. In addition, DSW motivates customers to be charitable and rewards them with points and perks for in-store shoe donations.