The Whole Foods Home Decor boutique transcends the boundaries of the fridge and fluidly integrates itself within the context of interior design. The business expansion is an example of the logical hybridization between food and home. The first lifestyle shop is named 'Plant & Plate' and is located in one of the organic megastore's New Jersey locations.
The Whole Foods Home Decor features a line-up of handmade items by local artisans and independent businesses — from pottery by Keiko Inouye to jewelry and trinkets from Beaucycled. The expansion offers a nice little distraction to Whole Foods customers from the impending need of grocery shopping, as well as a convenient location for the selection of small gifts.