The Whole Foods Home Decor boutique transcends the boundaries of the fridge and fluidly integrates itself within the context of interior design. The business expansion is an example of the logical hybridization between food and home. The first lifestyle shop is named 'Plant & Plate' and is located in one of the organic megastore's New Jersey locations.
The Whole Foods Home Decor features a line-up of handmade items by local artisans and independent businesses — from pottery by Keiko Inouye to jewelry and trinkets from Beaucycled. The expansion offers a nice little distraction to Whole Foods customers from the impending need of grocery shopping, as well as a convenient location for the selection of small gifts.
Home-Oriented Grocer Expansions
More Stats +/-
Health-Focused Convenience Stores
Plant-Based Daily Nutrition Bars
Convenient Muesli Cereal Cups
Nutrient-Rich Gummy Candies
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Whole Foods Home Decor is the Business' New Venture
- By: Kalina NedelchevaMay 18, 2018