'Mexiuan' is introducing itself to the world on Kickstarter as an ecommerce platform for socially driven Mexican brands that produce everything from fashion to decor.
The platform aims to spotlight brands that prioritize a fair supply chain and put people first, making it easy for consumers to make a purchase that will empower artisans, children, people disabilities and Mexicans in vulnerable situations. As noted by the creators of Mexiuan, "1.5 million young Mexicans are receiving the minimum wage and working in unfavorable conditions."
As many demographic groups—Millennials in particular—feel a call to question where their products come from and who is responsible for producing them, platforms like Mexiuan have the potential to help consumers feel fulfilled, while also improving the well-being of individuals and communities around the world.
Image Credit: Kickstarter
What's Driving This Trend
- Socially Driven Brands
- Opportunity to support and empower artisans, children, people with disabilities, and vulnerable Mexicans through socially driven ecommerce platforms.
- Fair Supply Chain
- Disruptive innovation opportunity to prioritize fair supply chains in the fashion and decor industries, offering transparency and ethical sourcing.
- Conscious Consumerism
- Rise of platforms like Mexiuan catering to the growing demand for conscious consumerism, allowing consumers to make meaningful purchases.
Who This Affects Most
- Fashion
- Fashion industry can leverage socially driven ecommerce platforms to empower artisans, improve working conditions, and establish fair supply chains.
- Decor
- Opportunity for the decor industry to focus on fair trade and socially responsible production, offering consumers ethically sourced products.
- Ecommerce
- Ecommerce industry can embrace the trend of conscious consumerism by supporting and promoting socially driven brands that prioritize people and fair supply chains.
