Traveling with a child is a stressful experience, and the public and unsanitary nature of airports makes it difficult for mothers to find a comfortable space to breast feed their child, which is why Zappos and Mamava teamed up to bring consumers airport breast feeding pods.
Zappos is a mother-focused business that's dedicated to changing the public's perception of breast feeding, as quite often, the act is met with criticism and scrutiny. Now, these newly implemented mobile pods are offering mothers a safe and comfortable space to feed their baby. The pods come equipped with lactation pad dispensers, cleansing wipes, and relaxing soundtracks of ocean waves.
These suites also offer customizable settings, meaning other venues or businesses could easily change the interior to better suit the space.
Image Credit: Mamava, Zappos
Why This Trend Is Growing
- Mobile Breast Feeding Pods
- Disruptive innovation opportunity: Explore the potential for mobile breast feeding pods in other public spaces such as malls, parks, and museums.
- Changing Public Perception of Breast Feeding
- Disruptive innovation opportunity: Develop campaigns and initiatives to educate and promote breastfeeding in public as a natural and acceptable act.
- Specialized Amenities for Breast Feeding
- Disruptive innovation opportunity: Create products and services that cater to the needs of breastfeeding mothers, such as diaper bag subscriptions with breastfeeding-friendly features.
Industries Being Reshaped
- Hospitality
- Disruptive innovation opportunity: Hotels and resorts can differentiate themselves by offering breastfeeding-friendly amenities and accommodation options.
- Retail
- Disruptive innovation opportunity: Retailers can create designated breastfeeding areas within their stores to provide a convenient and comfortable space for nursing mothers.
- Transportation
- Disruptive innovation opportunity: Public transportation services can install breast feeding pods or dedicated areas in stations and terminals to accommodate breastfeeding mothers on the go.
