The 'Snap Store' is a new offering from Snapchat that shows off the potential of ecommerce within the ephemeral photo- and video-sharing platform.
As of now, the app's Snap Store is stocked with a variety of meme-inspired Snapchat merchandise, such as the Dancing Hot Dog Plushies and Dog Lens T-Shirts. True to the app's ephemeral nature, the exclusive products available in the social media store will only be available for a very limited amount of time. The next round of products is set to drop in just five days, meaning that fans of Snapchat's quirky characters will want to act fast.
The Snap Store may be easily accessed by scanning the store's dedicated Snapcode, or visit it via the app's Discover section.
Image Credit: Snapchat
What Makes This Trend Stand Out
- Ephemeral In-app Shops
- The concept of time-limited in-app stores that feature exclusive products provides an opportunity for companies to create excitement and urgency among the younger demographics.
- Social Media Ecommerce
- Social media companies that add ecommerce features to their platforms create a new avenue for businesses to reach potential customers who are looking for an interactive and immersive online shopping experience.
- Exclusive Merchandise Drops
- The concept of launching exclusive merchandise on social media platforms provides an opportunity for companies to create buzz and excitement around their brand, products, and services.
Sectors Adopting This
- Ecommerce
- Ephemeral in-app shops and social media ecommerce offer ecommerce companies an opportunity to cater to younger customers who are looking for unique and exclusive products.
- Social Media
- Social media companies that add ecommerce features to their platforms offer businesses a new way to engage with potential customers and create a new revenue stream.
- Retail
- Exclusive merchandise drops on social media platforms provide retailers an opportunity to offer highly targeted, time-limited products that create anticipation and boost sales.
