In an effort to promote conscious consumerism, Vetements piled a mountain of used clothes in Harrods' window display to draw attention to the wastefulness of fast fashion.
Harrods, an upscale department store in London, England houses a variety of luxury designer brands and is a popular tourist destination. This new display stood out from the others as it deviates from the standard lavish design that usually occupies the space. In order to create this display, the clothing brand asked consumers to bring in their unwanted clothes, resulting in a mountain of garments in a matter of days.
The initiative also screened visuals from real landfills, reminding consumers that the fashion industry is the second largest polluter in the world.
Image Credit: Harrods via Twitter